Digitized Bill of Lading for Logistics
US startup
RESULTS
This project is still ongoing and has completed its first usability test with truck drivers, achieving a SUS score of 76. The initial test revealed that the participants were enthusiastic about using the app, expressing that it would be highly beneficial in their daily work as truck drivers. Their positive feedback underscores the potential impact of the product on their professional lives.
overview
A bill of lading is a legal document that serves as a contract between the shipper and the carrier for the transportation of goods. The goal of this project is to help the shipper, carrier, and customer track and sign the bill of lading digitally, ensuring a smooth flow of the shipment from origin to destination.
my role
My role in this project involved working closely with the product manager to create the right design and collaborating with developers to ensure the product functions as intended. I was responsible for all the UI designs, ensuring they were user-friendly and aligned with the project's goals. Despite the geographical distance, I effectively communicated with the team based in the USA to integrate feedback and make necessary design adjustments.
design process
Here is our design process, indicating below what I did in each phase.
pain points
The pain points of truck drivers in the USA include occasionally losing their bill of lading during transit and packages being released to the wrong party, which poses potential risks and fraud concerns.
personas
Our target users are truck drivers and shippers in the USA. Truck drivers need reliable solutions to prevent losing their bill of lading and minimize risks during transit. Shippers require real-time shipment visibility and efficient bill of lading management to ensure smooth, accurate deliveries and improved communication.
features
Here are the features:
1. Truck drivers can create a bill of lading if the shipper hasn't created one yet. Various templates are available based on the type of package, including a specific template for hazardous materials.
2. Truck drivers can transfer the package and bill of lading to another driver in case of issues during transit, such as a flat tire. This transfer can be done via a QR code, ensuring minimal delays.
3. Shippers can create a bill of lading for packages they want to deliver to their customers.
4. Shippers can see the real-time location and status of the carrier while the carrier is in transit, providing better tracking and coordination.
mid-fidelity designs
These are the mid-fidelity designs I created, following the CEO's directive to proceed directly to this stage. Initially, it seemed the product was heading towards becoming a courier app. However, we reminded ourselves of our design north star: to focus primarily on creating a digitized bill of lading. This clarity helped us align our design efforts with the core purpose of the project.
high fidelity designs
These are the high-fidelity designs, focusing on creating a digitized bill of lading. This design aims to streamline the process, making it more efficient and user-friendly, ultimately improving the daily workflow and operational efficiency for truck drivers.
RESULTS
This project is still ongoing and has completed its first usability test with truck drivers, achieving a SUS score of 76. The initial test revealed that the participants were enthusiastic about using the app, expressing that it would be highly beneficial in their daily work as truck drivers. Their positive feedback underscores the potential impact of the product on their professional lives.
NEXT STEPS
Since I finished the initial design of this app and iterated the UI enhancements needed, it is currently undergoing development, and I am iterating the design to address any technical limitations in the implementation.
Learnings
UNDERSTANDING TECHNICAL LIMITATIONS EARLY
Working with a US startup in a waterfall approach, initially without a developer, taught me the critical importance of considering technical limitations early in the design phase to avoid future roadblocks.
ITERATIVE DESIGN ADJUSTMENTS
Handing over my designs revealed some feasibility challenges, which required iterative adjustments. This experience emphasized the need for flexibility and the willingness to refine designs to meet practical constraints.
PAPERLESS FUTURE
Designing this app made me realize that many processes still rely heavily on paper. This highlighted the ongoing need for digitization to create more efficient and sustainable solutions.
FROM PAPER TO DIGITAL
This experience enhanced my skills in digitizing processes. Transforming something that seemed tedious on paper into a digital format was particularly rewarding and brought me great satisfaction.
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